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Mamapreneur : Week 4




Business Name: AbbaDabba

How did
you come up with that name:
my daughter Abby was born my son was 2 ½ years old.  He started calling
her his “Little AbbaDabba”.  It stuck and seemed like a fun name for a

Do you
have a store front/website/etsy?
  I do have a website:
  However, it is brand new and
right now just links to my Etsy shop:


How long
have you been in business?
officially started selling my bags to the public on Etsy in February
2008.  I was selling them offline by word of mouth for a year prior to


explain a little bit about your product and how you developed the concept
behind it:
sell handmade, high quality bags.  I made my first one when my son was
born in 2004.  I had four vinyl diaper bags but was not happy with any of
them.  My mom had taught me how to sew when I was young so I decided to
make my own.  I bought a pattern at the fabric store and spent a week
changing almost everything about the design.  When I was done I had a
beautiful toile and pink bag that got compliments everywhere it went.  My
Weekend Bags are the closest descendants of that first bag. 


What makes your product/business so
don’t use commercial patterns for my bags.  I also don’t try to recreate
the new trendy bag shape.  I design the bags that I like to carry and I
use the fabrics that I like to see.  So far this has been a successful
plan.  I think people like that my Weekend and Day bags are different from
a lot of other totes and bags you see on Etsy.

What is
the hardest part or have been some of your struggles starting your own
family life and a business has been the biggest challenge by far. 
Figuring out how to advertise and get my shop seen by my target audience is
second.  I’m constantly working to improve the way I handle both challenges.


How many children do you have. What are
their ages? And ages when you started your business? 

I have two children.  My son is 4 and my daughter is 21 months.  I
started the official business when they were 3 and 12 months old.

What are
some of the creative ways you have found to juggle being a woman, a mother, a
business owner, and a wife? 
  The first thing that comes to mind is
giving up some sleep.  I do most of my sewing during naptimes or after the
kids go to bed.  I like to get up early in the morning before they are
awake and do my cutting for the day.  It is much easier to get started
sewing if everything is cut and ready to go.  I do take a couple nights
off every week to hang out with my husband of course.  That is the best
part of having a flexible home-based business.

Who is
your biggest inspiration? 
My mom has
always been my biggest inspiration.  She is a strong, amazing,
hard-working and talented woman. 


Now for
some fun and easy questions….


I’d have to say lobster.  Steamed,
boiled, stuffed, baked, grilled… you name it.  I’m also a huge fan of



one is easy.  Apple pie with a nut-crumb topping.  My grandma and mom
make it best!

restaurant (can be anywhere)? 
  The Blue Ginger in Wellesley, MA. 
If you’ve never been, go!  I could sit and eat their food and legendary
sauces for hours! 

piece of clothing or accessory?
jeans.  I dress the lighter ones down and the darker ones up.  I can
wear them apple picking or out for drinks. You just can’t go wrong with a great
pair of jeans.


vacation spot?
West Palm Beach, FL.  I am not a huge traveler.  I have left the
country a few times and I’ve really enjoyed San Francisco and Colorado, but we
recently returned to West Palm and I fell in love with it again.  I highly
recommend The Breakers hotel.  It is a vacation destination in itself!


childhood memory? 
I grew up in NY but have
very fond memories of driving to Falmouth, MA with my mom and sisters when I
was young.  The four of us would pack up the 2-door Ford Fiesta with bikes
on top and head to the Cape for a week’s vacation.  It was always great to
see the ocean and enjoy the relaxing lifestyle that is summer on the Cape.


On any
given day, what makes you smile?
My kids.  My husband.  My husband playing with my kids.  What
more is there?


When you
have free time (ha!) what would your ideal day entail?
a book by the pool would be the best!  It takes me months to get through a
book these days so that is a real luxury.  A mani/pedi would be fun too.

  • December 22, 2008 - 2:17 pm

    Lisa Townsend - I am LOVING those bags! I have a serious bag fettish! What a great advocate you are for all of these Momapreneurs, it’s a great series.

  • February 16, 2009 - 4:09 pm

    Mamapreneur : SeaLore Designs » bellini portraits - […] stylist, Kerri Romano; stylist and makeup artist, Hannah Fisher; creator of Binky Bling and Monica Taylor of AbbaDabba Bags!  I met Michelle Murphy, of Sealore Designs one late afternoon a few weeks ago […]

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